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For the first time after so many years, Apple debuted its new iPhone lineup at the same prices as the previously launched ones. Some were priced lower, in fact.
So, here’s the big question: A glitzy annual event to announce massive upgrades, but no price hike?
One could argue that at a dollar short of $1,100 for the top-of-the-line iPhone was already staring at the ceiling and there isn’t much room to go higher. But why go from $769 to $999 to $1099 in two years and freeze the yearly price increase that we have all gotten used to?
Image Source: Apple Channel, YouTube
To offer some background on this, iPhone prices followed a slow upward trajectory up until 2016; upgraded iPhones at upgraded prices. The usual stuff.
But things changed drastically in 2017. iPhone prices started hitting rarefied air. To be fair, the cost of making iPhones did increase over the last few years; but, did it warrant such a drastic…
