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Liz Cheney Fights a Losing Battle
But refuses to stop
Donald Trump was at his best in the 2015 Republican Primary. Witty one-liners, catchphrases, Zingers, and a bag full of made-for-TV tricks that allowed him to bounce back after every scandal stronger than before. He was at his devastating best when he branded his opponents as Little Marco, Crooked Hillary, and Lyin Ted. A definition none of his opponents managed to get out of.
But politics is a brutal space. Your actions are always analyzed, and countermeasures are always fine-tuned. There are two ways to hurt Trump's political messaging. You can either choose the Biden way, act as if you are the only person in the race, and completely ignore his existence or you can deploy the Liz Cheney way to turn Trump’s message against him.
“The 2020 presidential election was not stolen,” Liz Cheney tweeted. “Anyone who claims it was is spreading THE BIG LIE, turning their back on the rule of law, and poisoning our democratic system.”
It was a clever response to Donald Trump, who earlier in the day, sent out a message through his Super Pac, “The Fraudulent Presidential Election of 2020 will be, from this day forth, known as THE BIG LIE!”
Liz Cheney busted Trump’s President in Mar-a-logo exile messaging wide open. Anyone who tries to carry a banner with The BIG LIE typed on it…