Microsoft: The ReBoot

Shankar Narayan
6 min readNov 20, 2019

You don’t lose until you quit trying.

Microsoft CES 2009

Microsoft is the world’s number two company by market capitalization with a commanding trillion-dollar valuation.

A trillion. With 12 zeros in it.

The list of top ten companies has some of the world’s well-known big hitters: Apple, Amazon, Alphabet a.k.a Google, Facebook and the like. But how did Microsoft, known around the world as the Windows maker, leapfrog over Amazon and Google to the top spot?

How did Microsoft get past Alphabet, a company that walks around with more than $120 billion cash in its wallet? According to the markets, Microsoft is worth three Walmarts put together. And if that’s not a lot, I really don’t know what is.

But Microsoft has not always been at the top of the list. Just a few years ago, they were far away from the top five. In January 2014, Microsoft was trading at $40.99, five years later, Microsoft’s shares more than tripled to $135. Microsoft has marched from $300 billion valuation to more than a trillion in a short span of less than six years.

Marketcapitalization of Microsoft between 2013 and 2019
Image Source: Macrotrends

Something must have happened, right? Yup, Satya Nadella happened. The soft-spoken, Hyderabad…

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Shankar Narayan

He didn't care what he had or what he had left, he cared only about what he must do.