Twitter Under Raid

Brute force capitalism at its worst

Image by Vecteezy

It’s hard to keep up with all the applications that compete for our attention: Twitter, Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, SnapChat, Telegram, Reddit, Quora, and dozens more.

There are about five billion people globally who use the internet. The number of mobile phone users is slightly higher than that. It has to be, doesn’t it? There is a considerable amount of ‘I own multiple phones’ crowd.

Not every mobile phone user will automatically qualify as a social media user. The potential size of the social media market can be estimated by looking at the size of the top two social media companies, Facebook and YouTube.

Two to three billion users.

Twitter has been around for almost a decade and a half. That’s an eon in the technology world. And the company has 229 million active users, despite the fact that the market is clearly ten times greater.

Twitter serves a niche. If not, the competition would have swooped in by this time, so Twitter must have been serving them well. Twitter’s inability to monetize this audience is not the product’s fault, it’s the management’s fault.

Ten+ is not a group. It’s a huge crowd.